Digital Marketing Manager

An established and growing e-commerce company with around 120 employees is seeking a Digital Marketing Manager who can both lead a team of digital marketing professionals and balance the technical marketing of our product line with email, SMS, affiliate and PPC ad campaigns. This position requires management experience, and experience with platforms such as Google Ads to manage paid campaigns creatively and effectively.

This is a full-time, in-house position located in Earth City, MO working Monday-Friday. Local candidates to the St. Louis area (Missouri and Illinois) only please.

Digital Marketing Manager Responsibilities:

• Lead the Digital Marketing team to meet expectations for quality, productivity, and goal accomplishment
• Responsible for the analysis, evaluation, and optimization of paid campaigns
• Identify opportunities through existing and new marketing channels
• Research and conduct competitor analysis
• Conduct market research and customer analysis to determine which channels are most effective at targeting different demographics and verticals
• Research new technologies, techniques, and industry trends related to paid advertising and outreach
• Communicate recommendations for improvements and successes with supporting reports and relevant data
• Stay current in marketing trends and news e.g., Google updates and changes in algorithms and notify teams

Digital Marketing Manager Qualifications:

• Management experience required-excellent leadership and interpersonal skills with the ability to collaborate, persuade, communicate, and motivate others
• Demonstratable success in generating strong ROI in paid media (ads) across search and social including, but not limited to, Google, Bing, Facebook, Pinterest, Snap Chat, YouTube, and TikTok. Programmatic advertising experience a big plus
• Deep knowledge and experience of analytics (Google Analytics 4 and Mixpanel a plus)
• Experience and understanding of social media marketing and other organic content campaigns
• Demonstratable success in email marketing strategy, campaign execution, and reporting
• Working knowledge of Affiliate Marketing (creating and building a network a strong plus)
• Demonstratable success in SEO content planning, performance reporting, and optimization
• SEO, SEM, PPC ad campaign creation and management
• Strong understanding of web analytics tools and Google Suite (Google Analytics, Tag Manager, Search Console, etc.)
• Experience working on an eCommerce website
• Google Certifications a plus
• Google Shopping/Merchant Center knowledge a plus
• Proficient with spreadsheets and presentation builders

Benefits:

• Medical, Dental, Vision, Life/AD&D, STD, LTD, and Supplemental Life/AD&D
• Paid Time Off, Holidays, Jury Duty, and Bereavement
• Annual pay raise and annual bonus based on performance
• 401(k) retirement plan with 6% company match
• One hybrid workday per week
• Work schedule flexibility
• Casual work environment

Job Type: Full-time

Pay: $75,000.00 - $85,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee discount
• Flexible schedule
• Health insurance
• Life insurance
• Paid time off
• Referral program
• Vision insurance

Schedule:

• 8 hour shift
• Day shift
• Monday to Friday

Supplemental pay types:

• Bonus pay

Ability to commute/relocate:

• Earth City, MO 63045: Reliably commute or planning to relocate before starting work (Required)

Application Question(s):

• What is you r desired salary or salary range?

Experience:

• Digital marketing: 4 years (Preferred)
• Management: 4 years (Preferred)

Work Location: Hybrid remote in Earth City, MO 63045

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