Director of Membership Job at Crystal Bridges
The mission of Crystal Bridges Museum of American Art is to welcome all to celebrate the American spirit in a setting that unites the power of art with the beauty of nature. Founded by philanthropist and arts patron Alice Walton, Crystal Bridges is a public non-profit charitable organization.
Job Description:
The Director of Membership provides strategic and operational management of Crystal Bridges’ and the Momentary’s membership programs and annual fund. They will be an essential leader driving the membership program to generate revenue, build community engagement, and support to advance the institution’s vision and mission while creating a culture of ownership and philanthropy. With a strong experience in marketing, they will analyze data and trends to create effective market segmentation strategies to catalyze growth in membership programs. Supervises the Membership and Annual Giving Manager.
Principle Responsibilities (Essential Functions)
- Leads membership staff, providing inclusive leadership dedicated to the success and growth of team members and resulting in meeting or exceeding membership revenue and household goals.
- Sets strategic vision and tactics for member marketing segmentation, personalization, automation and data-driven decision making.
- Develops and executes strategies for solicitation and stewardship of members, including personal relationship management of mid- to high- level members and management of large group of households (10k+) through digital and printed communications.
- Utilizes bold, creative tactics – including pilot projects – to move membership program forward. Ability to take quick, yet strategic actions.
- Manages and edits, as appropriate, the value proposition for membership and annual fund, including messaging, benefits, and pricing strategies.
- Ability to work across museum departments to collaborate on the fulfillment of membership strategies, communication, and benefits.
- Draft and/or edit member and annual fund communications including, but not limited to, email, texts, letters, brochures, and signage, while utilizing marketing segmentation for the most effective and compelling messages.
- Work with data strategy, marketing and communication, and membership colleagues, along with external mailhouse, to design and execute complex direct mail campaigns.
- Utilize all data available and purchased appends to create insights for effective segmentation and messaging plans for specific groups of members and annual fund donors.
- Works with donor relations team to plan and executive membership events with the highest ROI and ROE (engagement) possible.
- Assess technology and member experiences to ensure streamlined processes that reduce friction points.
- Ensures concise, accurate, and effective department reporting monthly, quarterly, and annually.
- Oversees the development and implementation of assigned budget and allocation of assigned resources.
- Ensures a high degree of data integrity and efficiency for the design and management of member records, reporting, collateral, and other related processes.
- Ensures compliance with all relevant regulations and laws, maintains accountability standards to donors and ensures compliance with code of ethical principles and standards of conduct for fundraising professionals.
- Keeps informed of best practices in the field of non-profit fundraising.
- Possesses a demonstrated commitment to diversity and inclusion, and ability to work with members, colleagues, and guests from diverse backgrounds.
- Ensures that membership and annual giving efforts reflect the organization’s values, mission, vision and plans.
Minimum Qualifications
Education, Training, Traits:
- Bachelor’s degree from an accredited institution of higher learning, or equivalent experience
- Working knowledge of generally accepted office management procedures and practices
- Proven record of professional ethics relate to the practice of membership and fundraising
- Highest ethics as they relate to all aspects of museum practices
- Enthusiasm about being a member of a team a major art museum with a strong guest-centered community dynamic
- Ability to understand and maintain the highest levels of confidentiality
- Flexible and helpful; willingness to work evenings and weekend hours
Work Experience:
- Seasoned professional with 7-10 years of marketing, membership, loyalty program or annual fund experience.
- Experience in customer relations management (CRM) system preferred
Licenses and Certifications:
- Valid Arkansas driver’s license with clean driving record required
Skills and Abilities:
- Ability to navigate and use relational data base including gift management systems, prospect tracking, and the creation and management of reports
- Interface with high profile corporate and community leaders
- Relate well to members, strengthening relationships between them and the organization
- Ability to present information to small and large groups
- Ability to create and manage small and large events
- Work well under pressure of deadlines and meeting stated goals
- Travel and invest hours as needed
- Ability to work well in a team environment and able to accept input as well as supervisory guidance
- Work independently and with initiative
- Multi-task and think critically in a busy work environment
- Solve problems creatively and effectively
- Operate standard office computer applications and manage databases and spreadsheets. Proficient in the use of Microsoft Office applications to include Outlook, Word, Excel, Access, and PowerPoint; and standard office equipment to include copiers, fax machines, telephones required
- Excellent verbal and written communication skills, and effective interpersonal skills; demonstrated skills in English including proofreading, grammar, and spelling
- Attention to accuracy and detail
Physical Demands and Work Environment:
The physical demands and work environment characteristics described here are representative of those that must be met by an employee to successfully perform the essential functions of this position. Reasonable accommodations may be made to enable individual with disabilities to perform the essential functions.
- Physical demands: In the work environment described below, position requires utilizing a computer and a telephone for prolonged periods of time and good eye/hand coordination, bending and stretching for filing. Visual acuity to review written materials is required for this job. While performing the duties of this job, employee is occasionally required to independently travel in the local area.
- Work environment: Work will be performed in an office environment, museum spaces, and in communities served. The physical arrangement of the office may require the position to work in an open environment within close proximity to other colleagues. Work space must be organized and reflect efficiency. The noise level in the Museum work environment is usually low to moderate. Occasional evening and weekend work hours are required.
All offers of employment are contingent on your successful completion (where permitted by state law) of a confidentiality agreement and background check. Crystal Bridges requires all employees to provide proof of COVID-19 vaccination as a condition of employment, or meet Arkansas state requirements, subject to accommodations. In addition, you will need to provide proper identification verifying your eligibility to work in the United States on your first day of work.
Crystal Bridges is an equal opportunity employer committed to building and maintaining a culturally diverse workplace that is free of discrimination and harassment of any kind. We encourage women, minorities, individuals with disabilities, and veterans to apply. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, sex, sexual orientation, gender identity, age, veteran status, or any other status protected by the laws or regulations in the locations where we operate.
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