Business Overview

Through the innovation of specialty chemicals and materials under our Alpha, Compugraphics, Electrolube, Kester, and MacDermid Enthone brands, MacDermid Alpha Electronics Solutions provides solutions that power electronics interconnection. We serve all global regions and every step of device manufacturing within each segment of the electronics supply chain. The experts in our Semiconductor Solutions, Circuitry Solutions, and Assembly Solutions divisions collaborate in design, implementation, and technical service to ensure success for our partner clients. Our solutions enable our customers’ manufacture of extraordinary electronic devices at high productivity and reduced cycle time. MacDermid Alpha is a business unit of Element Solutions Inc (NYSE: ESI). Element Solutions Inc is a leading specialty chemicals company whose businesses supply a broad range of solutions that enhance the products people use every day.

Job Purpose

Oversees the MAES digital marketing assets and channels (website, SEM and SEO, emails, and social media accounts) to ensure brand and message consistency and performance. Develops and executes the MAES digital marketing plan in collaboration with the Strategic Business Partners. Collaborates with ESI Business Enabling Team (IT) to ensure seamless integration of digital initiatives and platforms. Ensures all digital campaigns fully comply with relevant jurisdictional guidance on marketing and content.

Job Responsibilities

• Collaborates with Sales, Marketing and Global Marketing Communication Team to develop and deliver relevant content aimed at attracting customers to the MAES website and social medial platforms
• Manages the MAES digital content calendar and strategy via on-going communication and collaboration with Strategic Business Partners and other stakeholders (i.e., HR, ESI’s colleagues)
• Ensures digital creative and media vendors, consultants, and other key vendors (SEO vendors, analytics consultants, etc.) deliver contracted results in alignment with established scope, budget, and timelines
• Partners with Marketing and Global Marketing Communication Team to ensure digital strategies align with purchase funnel management strategies.
• Works closely with members of the Global Marketing Communications Team to ensure analytic insights inform content and campaign development
• Ensures issues, inquiries, and leads received via website or social media platforms are communicated to appropriate team members for resolution
• Coordinates responses, where necessary, to customer complaints or concerns submitted via digital platforms
• Monitors ROI of digital marketing campaigns and strategies to inform future budgetary planning and business decisions
• Serves as the MAES subject matter expert on digital marketing, social media, digital analytics, and web content development
• Works closely with the Director of Strategic Business Partners to develop and deploy special interest content aimed at driving website and social media traffic
• Reviews online statistics in conjunction with industry trends to optimize online marketing performance
• Maintains expertise and currency on media platforms and marketing trends
• Leads, manages, and develops a high-performing team through effective communication, empowerment, coaching, and development techniques.
• Design, build and maintain MacDermid Alpha's social media presence in key channels including LinkedIn, Facebook, Instagram, Twitter, YouTube, and Google to ensure consistency in brand and message

Requirements & Qualifications

• Ten or more years of experience as a Digital Marketing professional
• Five years of experience developing and implementing marketing strategies with a cross-functional team across multiple territories
• Demonstrated experience with building an omnichannel experience that drives results
• Demonstrated knowledge of and experience with online marketing tools and best practices
• Ten or more years of hands-on experience with SEO, Google Analytics, and social media software
• Proven technical writing expertise with the demonstrated ability to document policies, processes, and procedures
• Exceptional verbal and written communication skills
• Sense of ownership and pride in your performance and its impact on MAES success
• Experience managing creative/marketing deliverables and budgets, with an emphasis on efficiency and agility
• Social media strategy, management, and tracking experience (Facebook, Instagram, Twitter, YouTube) including SEO management and contact development
• Ability to multitask and be accountable in an exceptionally fast-moving environment with multiple stakeholders

Education

EEO Statement

Element Solutions Inc group of companies are E-Verify Companies and provide reasonable accommodation for qualified individuals with disabilities and disabled veterans in job applicant procedures. Equal Opportunity Employer: Minority/Female/Veteran/Disabled/Gender Identity/Sexual Orientation