Group Brand Manager, Physician Audience Job at Edwards Lifesciences
Edwards Lifesciences Irvine, CA
$123,000 - $174,000 a year
Edwards Lifesciences Transcatheter Heart Valve (THV) business unit is hiring a new Brand Team member. We’re looking for a proactive, collaboration-oriented individual to lead the brand experience of the implanter (interventional cardiologist) audience.
Your role will be dedicated to the US market, partnering with product and digital managers to deliver non-personal and personal promotion strategy as you envision the larger brand experience.
This candidate must be confident in their ability to be an expert in campaigns and brand building, working with a range of partners, understanding how sales needs affect deliverables and have a passion for patients. Nimbleness, a proactive drive and the ability to give real-time perspective with partners will be essential to the success of this candidate.
Brand Management
Campaign Strategy : Develop and manage brand and product-level campaigns with increasing complexity and associated marketing communication programs support ing key BU initiatives, product launches and market development efforts in the US.
Messaging and Design : Partner with stakeholders to co-create messaging platform, headline s through to messaging frameworks, aligning with product, within BU, U.S. l egal and r egulatory a ffairs, and corporate brand. Production occurs with agencies based on the candidate’s ability to lead.
Creative Services : Ideate on creat ive vision, provide perspective and drive vendors in cr eative development , copywriting needs and end-to-end video production.
Application and Pull Through : Oversee consistent execution of Edwards' corporate brand marketing guidelines, BU campaign brand standards and trademark requirements within all marketing team produced assets for the i mplanter audience.
Research and Insights : Conduct audience behavioral research, voice of customer ( VoC ) and field discussions, message testing and campaign testing to pr operly craft p rograms driven by audience insights. Be a subject matter expert (SME) in the audience.
Brand Stewardship : Develop and champion the Edwards' corporate brand and BU portfolio to ensure they are consistently represented by all internal stakeholders, across all customer touch points .
Partnerships and Execution
Product Managers and Marketing Collaboration : Collaborate and strategize with product managers to develop relevant, robust marketing and promotional programs, leveraging their market and messaging direction to ensure a consistent customer experience across all touch points.
Digital Production : Partner with digital marketing on asset development to pull through campaign and messaging needs across the digital ecosystem, i .e., paid media, landing pages, social media, etc.
Creative Services and Vendor Management : Manage vendors to ensure brand - compliant and timely creative development , copywriting and production based on content planning, campaign measure ment and optimiz ation . These projects ra nge from video production to graphic design, demo boxe s and more.
Process and Project Management
Cross-Functional Negotiating : Collaborate and coordinate across multiple functions, including product management, convention management, clinical affairs, legal and regulatory affairs, to ensure timely and accurate completion of projects .
Project and Collaboration Management : Timeline management and c oordinat ion with team members to ensure proper rollout in diverse channel sets .
Budget Management : Oversee reconciliation of forecast versus actual spend and manag e tracking to ensure alignment with larger budget tracking .
Performance and Optimizing : Manage monthly reporting on performance for optimization, leadership updates and proper investment, as well as annual studies assessing lift.
Other incidental duties
Education and Experience:
Bachelor's Degree 10 years experience required or
Master's Degree or equivalent 8 years of related experience working in sales, marketing, or healthcare industry
Additional Skills:
Extensive knowledge and understanding of brand strategy.
Experience working directly with product managers.
Understanding of digital channels and campaign pull through.
Extensive knowledge of agency and vendor management.
Proven successful project management skills.
Extensive knowledge and understanding of communication channels emphasized in print, digital and events.
Understanding of the creative development process.
Experience in the medical device or healthcare space.
Understanding of s ales funnel.
Excellent documentation and communication skills , as well as interpersonal relationship skills , including negotiating and relationship management with ability to drive achievement of objectives .
Ability to interact professionally with all organizational levels , including presentations to leadership .
Adhere to all company rules and requirements (e.g., pandemic protocols, Environmental Health & Safety rules) and take adequate control measures in preventing injuries to themselves and others as well as to the protection of environment and prevention of pollution under their span of influence/control
Aligning our overall business objectives with performance, we offer competitive salaries, performance-based incentives, and a wide variety of benefits programs to address the diverse individual needs of our employees and their families.
For California, the base pay range for this position is $123,000 to $174,000 (highly experienced). The pay for the successful candidate will depend on various factors (e.g., qualifications, education, prior experience).
About Edwards Lifesciences
Edwards Lifesciences is the global leader in patient-focused medical innovations for structural heart disease, as well as critical care and surgical monitoring. Driven by a passion to help patients, the company collaborates with the world’s leading clinicians and researchers to address unmet healthcare needs, working to improve patient outcomes and enhance lives. Headquartered in Irvine, California, Edwards Lifesciences has extensive operations in North America, Europe, Japan, Latin America and Asia and currently employs over 13,000 individuals worldwide.
For us, helping patients is not a slogan - it’s our life’s work. From developing devices that replace or repair a diseased heart valve to creating new technologies that monitor vital signs in the critical care setting, we focus on helping patients regain and improve the quality of their life.
COVID Vaccination Requirement
Edwards is committed to complying with the requirements and guidance from our government authorities and to protecting our vulnerable patients and the healthcare providers who are treating them around the world. As such, all Healthcare Interacting positions require COVID-19 vaccination, which includes anyone who directly interfaces with patients and those who interact with healthcare providers as part of their role. If hired, as a condition of employment, you will be required to submit proof that you have been fully vaccinated for COVID-19, unless you request and are granted a medical or religious accommodation for exemption from the vaccination requirement. This vaccination requirement does not apply in countries where it is prohibited by law to impose vaccination. In countries where vaccines are less available, or other requirements exist, we may institute alternate measures that optimize patient safety and healthcare provider safety, which may include regular COVID testing or specific masking requirements.
For United States Applicants Only:
Edwards is an Equal Opportunity/Affirmative Action employer including protected Veterans and individuals with disabilities.
Know your Rights: Workplace Discrimination is Illegal Poster
Disability accommodation for employment applicants
Edwards E-Verify
Family and Medical Leave Act (FMLA)
Employee Polygraph Protection Act (EPPA)
Pay Transparency Notice
Please Note :
chrismaxcer.com is the go-to platform for job seekers looking for the best job postings from around the web. With a focus on quality, the platform guarantees that all job postings are from reliable sources and are up-to-date. It also offers a variety of tools to help users find the perfect job for them, such as searching by location and filtering by industry. Furthermore, chrismaxcer.com provides helpful resources like resume tips and career advice to give job seekers an edge in their search. With its commitment to quality and user-friendliness, Site.com is the ideal place to find your next job.
Your role will be dedicated to the US market, partnering with product and digital managers to deliver non-personal and personal promotion strategy as you envision the larger brand experience.
This candidate must be confident in their ability to be an expert in campaigns and brand building, working with a range of partners, understanding how sales needs affect deliverables and have a passion for patients. Nimbleness, a proactive drive and the ability to give real-time perspective with partners will be essential to the success of this candidate.
Brand Management
Campaign Strategy : Develop and manage brand and product-level campaigns with increasing complexity and associated marketing communication programs support ing key BU initiatives, product launches and market development efforts in the US.
Messaging and Design : Partner with stakeholders to co-create messaging platform, headline s through to messaging frameworks, aligning with product, within BU, U.S. l egal and r egulatory a ffairs, and corporate brand. Production occurs with agencies based on the candidate’s ability to lead.
Creative Services : Ideate on creat ive vision, provide perspective and drive vendors in cr eative development , copywriting needs and end-to-end video production.
Application and Pull Through : Oversee consistent execution of Edwards' corporate brand marketing guidelines, BU campaign brand standards and trademark requirements within all marketing team produced assets for the i mplanter audience.
Research and Insights : Conduct audience behavioral research, voice of customer ( VoC ) and field discussions, message testing and campaign testing to pr operly craft p rograms driven by audience insights. Be a subject matter expert (SME) in the audience.
Brand Stewardship : Develop and champion the Edwards' corporate brand and BU portfolio to ensure they are consistently represented by all internal stakeholders, across all customer touch points .
Partnerships and Execution
Product Managers and Marketing Collaboration : Collaborate and strategize with product managers to develop relevant, robust marketing and promotional programs, leveraging their market and messaging direction to ensure a consistent customer experience across all touch points.
Digital Production : Partner with digital marketing on asset development to pull through campaign and messaging needs across the digital ecosystem, i .e., paid media, landing pages, social media, etc.
Creative Services and Vendor Management : Manage vendors to ensure brand - compliant and timely creative development , copywriting and production based on content planning, campaign measure ment and optimiz ation . These projects ra nge from video production to graphic design, demo boxe s and more.
Process and Project Management
Cross-Functional Negotiating : Collaborate and coordinate across multiple functions, including product management, convention management, clinical affairs, legal and regulatory affairs, to ensure timely and accurate completion of projects .
Project and Collaboration Management : Timeline management and c oordinat ion with team members to ensure proper rollout in diverse channel sets .
Budget Management : Oversee reconciliation of forecast versus actual spend and manag e tracking to ensure alignment with larger budget tracking .
Performance and Optimizing : Manage monthly reporting on performance for optimization, leadership updates and proper investment, as well as annual studies assessing lift.
Other incidental duties
Education and Experience:
Bachelor's Degree 10 years experience required or
Master's Degree or equivalent 8 years of related experience working in sales, marketing, or healthcare industry
Additional Skills:
Extensive knowledge and understanding of brand strategy.
Experience working directly with product managers.
Understanding of digital channels and campaign pull through.
Extensive knowledge of agency and vendor management.
Proven successful project management skills.
Extensive knowledge and understanding of communication channels emphasized in print, digital and events.
Understanding of the creative development process.
Experience in the medical device or healthcare space.
Understanding of s ales funnel.
Excellent documentation and communication skills , as well as interpersonal relationship skills , including negotiating and relationship management with ability to drive achievement of objectives .
Ability to interact professionally with all organizational levels , including presentations to leadership .
Adhere to all company rules and requirements (e.g., pandemic protocols, Environmental Health & Safety rules) and take adequate control measures in preventing injuries to themselves and others as well as to the protection of environment and prevention of pollution under their span of influence/control
Aligning our overall business objectives with performance, we offer competitive salaries, performance-based incentives, and a wide variety of benefits programs to address the diverse individual needs of our employees and their families.
For California, the base pay range for this position is $123,000 to $174,000 (highly experienced). The pay for the successful candidate will depend on various factors (e.g., qualifications, education, prior experience).
About Edwards Lifesciences
Edwards Lifesciences is the global leader in patient-focused medical innovations for structural heart disease, as well as critical care and surgical monitoring. Driven by a passion to help patients, the company collaborates with the world’s leading clinicians and researchers to address unmet healthcare needs, working to improve patient outcomes and enhance lives. Headquartered in Irvine, California, Edwards Lifesciences has extensive operations in North America, Europe, Japan, Latin America and Asia and currently employs over 13,000 individuals worldwide.
For us, helping patients is not a slogan - it’s our life’s work. From developing devices that replace or repair a diseased heart valve to creating new technologies that monitor vital signs in the critical care setting, we focus on helping patients regain and improve the quality of their life.
COVID Vaccination Requirement
Edwards is committed to complying with the requirements and guidance from our government authorities and to protecting our vulnerable patients and the healthcare providers who are treating them around the world. As such, all Healthcare Interacting positions require COVID-19 vaccination, which includes anyone who directly interfaces with patients and those who interact with healthcare providers as part of their role. If hired, as a condition of employment, you will be required to submit proof that you have been fully vaccinated for COVID-19, unless you request and are granted a medical or religious accommodation for exemption from the vaccination requirement. This vaccination requirement does not apply in countries where it is prohibited by law to impose vaccination. In countries where vaccines are less available, or other requirements exist, we may institute alternate measures that optimize patient safety and healthcare provider safety, which may include regular COVID testing or specific masking requirements.
For United States Applicants Only:
Edwards is an Equal Opportunity/Affirmative Action employer including protected Veterans and individuals with disabilities.
Know your Rights: Workplace Discrimination is Illegal Poster
Disability accommodation for employment applicants
Edwards E-Verify
Family and Medical Leave Act (FMLA)
Employee Polygraph Protection Act (EPPA)
Pay Transparency Notice
Please Note :
chrismaxcer.com is the go-to platform for job seekers looking for the best job postings from around the web. With a focus on quality, the platform guarantees that all job postings are from reliable sources and are up-to-date. It also offers a variety of tools to help users find the perfect job for them, such as searching by location and filtering by industry. Furthermore, chrismaxcer.com provides helpful resources like resume tips and career advice to give job seekers an edge in their search. With its commitment to quality and user-friendliness, Site.com is the ideal place to find your next job.