Influencer Relations Manager Job at Equinix

Equinix Redwood City, CA 94065

Influencer Relations Manager

Equinix is the world’s digital infrastructure company, operating 240+ data centers across the globe and providing interconnections to all the key clouds and networks. Businesses need one place to simplify and bring together fragmented, complex infrastructure that spans private and public cloud environments. Our global platform allows customers to place infrastructure wherever they need it and connect it to everything they need to succeed.

We are a fast-growing global company with 20 years of continuous growth. Through our innovative portfolio of high-performance products and services, we have created the largest, most active global ecosystem of 10,000+ companies, including 2,100 networks and 3,000+ cloud and IT service providers in 32 countries spanning six continents.

A career at Equinix means you will collaborate on work that impacts the world and be surrounded by endless opportunities to learn new skills and grow in varied directions. We embrace diversity in thought and contribution and are committed to providing an equitable work environment. that is foundational to our core values as a company and is vital to our success.

Job Summary

Join us as an Influencer Relations Manager, one of our recently launched programs driven by the Equinix Influencer Relations team within Global Corporate Communications. In this role you will:

  • Lead independent B2B influencer strategies

  • Connect strategically across the Corporate Comms and content teams

  • Be part of a broader team influencing and engaging with this global community

  • Report to the Director of Influencer Relations & Customer Advocacy

The Influencer Relations team requires an industry expert who brings creative ideas and relationships to the program. We are a collaborative team looking to broaden our range of experiences and backgrounds; we are looking to transform the function in strategic, innovative and exciting ways.

Responsibilities

  • Maintain and grow strong relationships with key B2B influencers across digital infrastructure, multicloud, telecom, edge and aaS

  • Responsible for leading a cohesive strategy across the business – bringing influencer relationships, focused on near and longer-term digital infrast / multicloud / aaS strategies and execution

  • Drive engagement opportunities through influencers’ platforms, communications and marketing to ensure alignment with our engagement plans

  • Partner with external agency, AR managers, social media and PR team to develop tiered engagement model

  • Collaborate across executive and internal communications, social business teams to identify internal influencers and bring those people into development / execution of this program

  • Explore influencer communities relevant to digital infrastructure, multicloud and aaS, to extend perspectives we’re listening to into new strategic areas

  • Surface content / plans through content councils for marketing campaigns and social amplification consideration

  • Actively participate in social outreach and monitor key influencers

  • Secure multimedia opportunities with Equinix SMEs/leaders and influencers

  • Manage the agency relationship, budget and project allocation of funds to influencers

Qualifications

  • Demonstrate an ability to think strategically, practically and creatively

  • Ability to influence others to achieve results

  • Ability to collaborate across different groups internally

  • Ability to prioritize projects and deliverables

  • A great writer and editor of social content

  • Brings a clear understanding of the different social platforms and how to operate with each channel

  • Experience being in front of a camera and interviewing influencers for social channel amplification

  • Typically requires 8+ years of related experience with a bachelor’s degree

  • Fulltime remote position in tier 2 or 3 markets preferred; flexible hours to support projects in different time zones

The targeted pay range for this position in the following location is / locations are:

  • San Francisco, CA / Bay Area: $128,000 to $211,000

  • California (Non-SF/Bay Area), Connecticut, Maryland, New York, New Jersey, Washington state: $119,000 to $196,000

  • Colorado, Nevada, Rhode Island: $143,000 to $178,000

Our pay ranges reflect the minimum and maximum target for new hire pay for the full-time position determined by role, level, and location. Individual pay is based on additional factors including job-related skills, experience, and relevant education and/or training.

This position may be offered in other locations. Your recruiter can share more about the specific pay range for your preferred location during the hiring process.

The targeted pay range listed reflects the base pay only and does not include bonus, equity, or benefits. Employees are eligible for bonus, and equity may be offered depending on the position.

More details about our company benefits can be found at the following link:

https://equinixbenefits.us.newsweaver.com/icfiles/201/1002910/1057118/1171391/921bc962bf0e0352cb2d6c93/equinix%202023%20oe%20ebook_rev122022%20-%20final.pdf

Equinix is committed to ensuring that our employment process is open to all individuals, including those with a disability. If you need assistance in applying for an open position, you may send an email to Staffing@equinix.com. Please provide your contact information and let us know how we can assist you.

Equinix is an Equal Employment Opportunity and, in the U.S., an Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to unlawful consideration of race, color, religion, creed, national or ethnic origin, ancestry, place of birth, citizenship, sex, pregnancy / childbirth or related medical conditions, sexual orientation, gender identity or expression, marital or domestic partnership status, age, veteran or military status, physical or mental disability, medical condition, genetic information, political / organizational affiliation, status as a victim or family member of a victim of crime or abuse, or any other status protected by applicable law.




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