Marketing Director (Assisted Living/Independent Living) Job at McKendree Village

McKendree Village Nashville, TN

McKendree Village is seeking a Marketing Director to join our team!

All Your Needs. All Our Hearts.

McKendree Village is located on a beautiful 40-acre campus offering all levels of care: Independent Living, Assisted Living, Memory Care, Skilled Nursing, and Long-term Care. The healthcare center and retirement community offer care for 300 residents and patients who rely on us for life enrichment and quality of care.

We offer an array of employment opportunities for all types of professional interests. We offer competitive wages and benefits, tuition assistance and professional advancement programs.

Come join our enthusiastic team! It’s not just our promise, it’s our passion.


Your Role in the Company

The Marketing Director is responsible for promoting the services of the assisted living and independent living with potential residents, families and potential referral sources including representatives from area hospitals, home health and other health care organizations.

This team member supports the mission of the community by generating new admissions for the organization to serve. The team member coordinates with referral sources, insurance companies and others to assure a smooth transition of care for those in need. The Marketing Representative also conducts educational programs, marketing events and community outreach activities for area health and community organizations.

Elements of the Position

  • Contacts potential referral sources / contacts to promote the services of the organization Cultivates, develops, and enhances care relationships with hospitals, nursing homes, ALFs, physicians and other referral sources. Maintains regular contact with these staff to meet patient/family of any identified referrals.
  • Follows up on referrals to educate potential admissions / families on services of the community.
  • Facilitates the transition of new admissions from the referring facility / source, assuring thorough communication and continuity of care. Assists in obtaining records needed to support a smooth transition of care for new admissions.
  • Maintains appropriate and effective communication with other team members to support a successful admission process.
  • Contacts local associations and participates in community functions; promotes awareness of the services provided outside in the community.
  • Participates in / contributes to the development of the community marketing plan.
  • Maintains accurate tracking of referrals and territory management system to track efforts.
  • Maintains thorough knowledge of the community’s health care market, competition, consumer demands and governmental policies that influence the communities’ goals.
  • Completes intake information with new admissions as needed.
  • Communicates accurately and completely to referral sources, facility staff, residents, and families, utilizing positive interpersonal skills.
  • Attends seminar and community resources regarding issues on the health care industry.
  • Other duties as assigned.

WORKING ENVIRONMENT

Works indoors in Community’s office, hospitals, and other referral sources; travels to/from facility and marketing locations.

QUALIFICATIONS

  • Bachelor’s degree in Marketing, Business, or related field or an LPN or RN with 2 years of experience in an senior living environment.
  • Minimum of 1-2 years’ experience in the health care field.
  • Excellent communication skills.
  • Knowledge of area market for senior living services.
  • Ability to work unsupervised, exercise discretion and use independent judgment and critical thinking skills.
  • Friendly, approachable demeanor.
  • Extraordinary time management and organizational skills required.


C ourage and Commitment to Exceed Expectations

O ptimistic about our Future

M otivate Yourself and Others

P atient Hearts Giving Passionate Care

A chieve Success with Integrity

S ervant Leadership, Valued Employees

S trength Through Perseverance

I nspired Excellence

O neness with Teamwork

N urture with Loving Kindness


We are an Equal Employment Opportunity Employer. We maintain a drug-free workplace and perform pre-employment substance abuse testing. All your information will be kept confidential according to EEO guidelines.




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