POSITION SUMMARY

The Marketing Manager supports the Marketing Department by increasing public awareness, revenue and attendance of Broward Center (PACA and affiliated venues) events and institutional programs through the implementation of effective marketing, advertising and promotional activity in coordination with internal resources, key community partners and vendors. The Marketing Manager conceptualizes, plans and executes marketing campaigns including paid media, social media, promotions and grassroots campaigns for assigned events and institutional initiatives.

ESSENTIAL FUNCTIONS

• Develop and execute marketing plans, including but not limited to digital advertising, social media, radio, TV, print and outdoor advertising opportunities.
• Negotiate editorial coverage in tandem with media buys and collaborate with Public Relations Agency to secure press coverage for events.
• Able to understand event ticket sales, its impact on consumer demand and suggest pricing and special promotions for subscriptions, single tickets and special promotional packages, including implementation of dynamic pricing campaigns.
• Formulate, monitor and report key sales performance metrics and progress.
• Collaborate with media and community partners for all identified PACA endeavors to promote a positive image of PACA and maximize exposure.
• Communicate with third-party agencies and artist representatives to secure, localize, and approve advertising assets for assigned shows.
• Collaborate with multiple departments to understand, contribute and ensure their marketing initiatives are being executed as planned.
• Prepare marketing expenses and documentation for settlement procedures.
• Contribute to invoice retrieval, coding and processing for the marketing department.
• Contribute to organization and execution of institutional digital and print publications creation.
• Complete additional responsibilities as assigned by Supervisor.

KNOWLEDGE AND ABILITIES

• Demonstrated knowledge of marketing disciplines, including digital, broadcast and print advertising.
• Understand traditional and digital media buying relationships and tools.
• Skilled at relationship building and working with internal and external partners.
• Strong project management and organization skills.
• Critical thinking, analysis and problem-solving.
• Possess a strong customer service philosophy.
• Proficient in MS Office and related MS web-based tools.
• Able to understand CRM concepts and database management to target audience(s).
• Able to communicate effectively, both written and verbally, in English.
• Able to maintain a physical presence at designated work locations, maintaining regular attendance, punctuality and work a flexible schedule including nights, weekends, and holidays as events required.

DESIRED EDUCATION AND EXPERIENCE

• BA/BS: Marketing, PR, Communications, Business, Arts Administration or any equivalent combination of training and experience.
• Two (2) years of hands-on entertainment marketing experience, preferably in non-profit arts.
• Proven success in achieving ticket sales goals and revenue contribution.

Experience

• 2 year(s): Hands-on entertainment marketing experience, preferably in non-profit arts.

Education

• Bachelor's or better in Marketing or related field