Job Summary

The Marketing & Community Relations Manager is responsible for building and engaging relationships as well as brand awareness with community, corporate stakeholders and government officials within the local counties. This role will identify, vet and perform community speaking engagements, sponsorships, charitable giving, and forming community partnerships. This position will also be responsible to collaborate with internal stakeholders to develop and provide information about the services, resources and events across internal and external channels. The Marketing & Community Relations Manager will also participate on the development of campaigns, collateral and marketing plans and strategies.

Essential Duties And Responsibilities

• Marketing:
  • Collaborates with the market and national marketing teams to implement marketing programs that offer key differentiators based on quality, service and/or outcomes, have measurable ROI and build better hospital/market brands through consistent messaging, and brand positioning within the market
  • Participates in the market planning, implementation and management of the hospital marketing budget.
  • Participate in the creation of a collaborative and innovative approach to the development of market campaigns, collateral, and marketing plans and strategies.
  • Acts as the Tenet Foundation liaison.
  • Work on other duties as assigned.
• Community Engagement:
  • Work with hospital leadership and appropriate internal stakeholders on a comprehensive community engagement plan that focuses on health initiatives for the community.
  • Report monthly on community engagement activities.
  • Assist in the budget and make recommendations on community relations opportunities.
  • Attend community events and represent the BHS at community leader forums in conjunction with hospital leadership.
  • Optimize approved sponsorships to enhance BHS visibility.
  • Assists in collecting, reporting, and analyzing information including competitive research, marketing intelligence, ROI and other marketing and community relations strategy data.
  • Take primarily logistical leadership role for BHS in regards to large community events (facility openings, ribbon cuttings, etc.).
• Network Engagement:
• Work with hospital leadership and relevant partners to plan on appropriate content across the scope of the market.
• Ensure the fulfillment of obligations identified within scope of applicable partnership programs are met as well as the coordination and follow up of meetings and events.
• Engage with faith based community partners inclusive of, but not limited to the Baptist Health Foundation of San Antonio and local churches

Qualifications

Required: Bachelors degree or equivalent
Preferred: Master’s degree

Required: 5 years of demonstrated progressive experience and responsibility for communications, brand management, and public relations with a strong understanding of the business needs and competitive challenges of the industry (relevant to health care industry preferred).

Preferred: Healthcare industry. Strong working knowledge of CRM systems and familiar with Marketing Automation systems.

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Tenet complies with federal, state, and/or local laws regarding mandatory vaccination of its workforce. If you are offered this position and must be vaccinated under any applicable law, you will be required to show proof of full vaccination or obtain an approval of a religious or medical exemption prior to your start date. If you receive an exemption from the vaccination requirement, you will be required to submit to regular testing in accordance with the law.

Employment practices will not be influenced or affected by an applicant’s or employee’s race, color, religion, sex (including pregnancy), national origin, age, disability, genetic information, sexual orientation, gender identity or expression, veteran status or any other legally protected status. Tenet will make reasonable accommodations for qualified individuals with disabilities unless doing so would result in an undue hardship.