Dixon Schwabl + Company is WFH flexible, has unlimited PTO, and has moved away from timesheets for billable work. The opportunities for growth are OUTSTANDING! Now is a great time to join our team :)

Summary:

The Paid Search Specialist works in conjunction with digital media team and account teams to research, build and execute search engine marketing campaigns for a diverse client set. This individual is responsible for building and maintaining campaigns that meet client objectives and campaign KPIs.

Duties & Responsibilities:

• Conduct keyword research for current and prospective clients
• Develop paid search engine marketing strategies
• Build SEM campaigns within the various search engine interfaces
• Execute paid search programs according to industry best practices
• Optimize SEM efforts for continuous improvement
• Identify new opportunities for existing clients to expand current campaign strategies
• Manage budgets and directly maintain paid search accounts for small to mid-sized budget level accounts
• Manage budgets and maintain paid search accounts for large budget level accounts with oversight of senior team members
• Write highly-effective paid search ad copy for scaled search campaigns
• Create and deliver reports for paid search programs based on client requirements
• Lead presentation of paid search strategies, recommendations and reports
• Audit SEM programs for the purpose of winning and growing paid search business
• Keep current on all trends in the paid search and digital marketing fields

Desired Characteristics:

• Results-oriented & self-motivated
• Collaborative approach to work
• Ability to prioritize effectively
• Strong attention to detail
• Adaptable

Required Education & Experience:

• Bachelor’s degree in related field preferred, but not required
• 2+ years of paid search marketing experience
• Excellent communication skills (written and verbal)
• Organized and attentive to details
• Knowledge of paid search concepts and research tools
• Hard working, energetic and flexible; able to handle multiple priorities, constant change and last-minute requests
• Experience with Google AdWords and Bing Ads interfaces required
• Google AdWords Search Certification required
• Proficiency with AdWords Editor required
• Knowledge of Search Ads 360 or other bid management platforms a plus
• Intermediate or advanced Microsoft Excel skills required
• Experience with Google Tag Manager required

At DS+CO, we hold true to these core values:

• Respect—a commitment to treat employees, clients and vendors with respect; a willingness to be respectful of others’ opinions and ideas; a commitment to respect the work; practice gratitude.
• Integrity—a reputation for doing what you say you are going to do; a willingness to go above and beyond to make it happen; a track record of doing the right thing for the right reason; honesty, transparency and sincerity; earning the trust of clients and employees; maintaining strict standards of confidentiality.
• Teamwork—a high level of enthusiasm, motivation and resilience; a sense of urgency to obtain results; an ability to maintain a positive attitude when under pressure; an ability to keep things in perspective and to keep all team members motivated; a willingness to share your knowledge and learn from one another; a belief that we are all in this together.
• Community—a desire to serve our community, internally and externally; a willingness to volunteer, serve on a board, mentor aspiring young professionals and students, coach and inspire; a commitment to representing Dixon Schwabl, our industry and the clients we serve in the highest regard both in and out of the office.
• Innovation—a reputation for innovative thinking; working with an entrepreneurial spirit across all aspects of our work and in all areas of our business; a commitment to problem solving; a belief that nothing is impossible and that we can find a way to accomplish whatever it is we set our minds to.
• Fun—champion the DS culture; keep a positive attitude; find joy in our work together and laugh.

*Travel is required for all employees to quarterly Agency all-hands meetings, with an additional 10-15% potential travel for client presentations as needed*