Wonderstate Summary

For us, coffee is a source of wonder. Since 2005, Wonderstate Coffee has roasted earnest and extraordinary coffees that honor relationships and champion our collective future. Our coffees, and our values-lead approach, have caught on. As the 2010 Roast Magazine Roaster of the Year and five-time Good-Food award winner, our mission continues to expand with three cafes and strong customer relationships in grocery stores, coffee shops, and offices around the Upper-Midwest and all over the country. Yet like the Driftless region we call home, we know you don’t have to be big to make an impact. From our industry-leading minimum price guarantee to farmers, to our 100% solar powered roastery, 5% Giving program, and embracing a healthy work-life balance for all staff, we’re working to do our part.

We're seeking collaborative, curious, and kind people to join us and to build our collective future, together.

Position Overview

The Sales Director is the servant leader responsible for leading, building and supporting strong customer relationships and a capable sales team to serve our wholesale customers in Grocery, Cafes and Industry channels. This position will build and implement the sales plan that anchors to the annual strategic plan as well as develop and implement business plans with our customers.

The ideal candidate will grow sales by building relationships rooted in a sense of shared purpose. Our mission of delivering world class coffees that serve a collective future is 100% dependent - financially and strategically - on customer partnerships. Our team and customers should feel inspired and united by a sense of shared endeavor and mutual dependence (from farm to roaster to barista to buyer). With this reality in mind, the ideal salesperson will operate from a place of gratitude for the essential work our customers perform and how their work/expertise is inextricably tied to our own.

Leadership Responsibilities

• Champion our mission and values internally and externally
• Lead and manage Sales team and Customer Support team
• Ability to problem solve challenges and shift priorities quickly
• Desire to help and mentor others

Core Responsibilities

• Embody the Wonderstate brand to customers and consumers at every point of contact
• Own and implement Customer Strategy to achieve business objectives
• Conduct regular travel to existing customers and leads
• Own new customer pipeline across all stages from prospect to support
• Own customer marketing and communication initiatives (newsletter; events, assets)
• Proactively update customer business plans, conducting customer business reviews
• Develop and provide sales forecasts
• Build out and maintain CRM platform
• Lead development of key processes

Requirements and Desired Skills.

• Located in Viroqua/Madison/La Crosse area
• Ability to travel for customer calls, meetings and events up to 50% of time
• Servant Leader
• Coffee experience preferred with interest in specialty coffee required
• Minimum 5 years of Sales/Account Management Experience in natural grocery
• Prior team management / leadership experience a must
• Bachelor’s Degree in Marketing, Business, or related field preferred
• Proficient at Microsoft Excel, PowerPoint, CRM systems, data analysis and reporting
• Strong analytical skills, attentive to details and experience analyzing data/information

Additional Details

• Reports to: Chief Brand Officer
• Schedule: 4 day week, 36 hours full time
• Location: Based in Viroqua
• Coverage Area: Upper Midwest: Minneapolis to Chicago to Des Moines
• Travel: up to 50%
• Physical demands include frequent driving, ability to lift 40 lbs.
• Safe driving record

Other duties

Duties, responsibilities and activities may change, or new ones may be assigned at any time with or without notice.

Wonderstate is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.