Title: Senior Manager, Digital Marketing

As Senior Manager of Digital Marketing, you will drive a roadmap supporting HelloFresh, EveryPlate, Green Chef and Factor for our Performance Acceleration team scaling our digital presence by actively testing platform first paid social, display and video ads across Meta, TikTok, ad networks/DSPs, GDN, YouTube and highly targeted endemic Display placements. Furthermore, you will embody a growth mindset driving repeatable and scalable results across key digital channels across multiple brands.

Our ideal candidate will have broad visibility across the business as well as the global HelloFresh Community – and will collaborate daily with peers in Growth, Brand, Creative, Product, Finance, and Analytics. This is a high performance/high impact role driving incredible growth at HelloFresh working across the Growth Organization.

The Role

In this role you will work closely with the Sr. Director of Performance Acceleration, brand, creative and GMs across HelloFresh, EveryPlate, Factor and Green Chef to increase our creative performance capabilities and scale the businesses. In order to be successful in this role you will have to show a strong entrepreneurial attitude as you will be wearing many hats at once. Additionally, you will work across a variety of different business and growth marketing topics to help formulate the strategy to continue the brand's growth and to ensure the ambitious goals are met. It's an exciting role that will develop you as a future leader in the D2C growth space as well as be a part of the growth of one of the biggest meal kit businesses in the world.

Our ideal candidate is a strong communicator, knows how to build and scale complex marketing campaigns across the purchase funnel, has worked with Product and Analytics Teams to drive growth, thrives in matrixed environments, and effectively executes cross-functionally to achieve results.

You will...

• Have ownership of a substantial marketing budget and optimize the mix accordingly to achieve company targets
• Help define our creative innovation and paid social strategy and effectively communicate across key stakeholders and executives to ensure its implementation.
• Be a product owner of our Creative Innovation pod and partner with the creative team to make sure all performance marketing creative assets are built effectively as well as gather learnings to improve them
• Develop, recommend, and execute marketing campaigns across a variety of paid and organic channels
• Develop, manage and own the tactical roadmap of initiatives to scale conversion volume and improve CAC
• Own overall goals, metrics and reporting for all campaigns.
• Collaborate with teams spanning across Customer Acquisition, Analytics, Product Marketing and Business Development functions
• Partner with the data team to help define the measurement strategy, roadmap and top of funnel investment
• Define the role of partnership and business development in achieving our growth goals
• Work with other senior members of the marketing team to define the role media plays in building a best-in-class brand
• Identify new opportunities and emerging channels to help grow our business and brand

You are...

• Obsessed with growth and building things while not being afraid to get your hands dirty
• Someone with outstanding organizational skills, project management skills, and a keen ability to multitask and prioritize
• Persistent and have bias-to-action with a track record of performance
• A natural leader who is comfortable working in an agile, fast-paced environment
• Able to balance creative thinking and analytical acumen
• Able to think both strategically as well as be able to change direction quickly
• Proactive and enjoy coming up with new ideas and can explain your rationale
• A marketing strategist and can derive insights, recommendations and action plans from qualitative market trends, consumer feedback, and large data sets
• A collaborative partner with a can-do, positive attitude that is solution-focused

At a minimum, you have...

• 7+ years of professional experience with real and consistent results in a performance marketing or highly commercial role
• Proven background working with ecommerce and/or subscription business models and experience building and presenting marketing business cases (brand side or agency)
• Project management experience and ability to see complex projects from beginning to end
• Substantial experience working with performance marketing metrics (CPM, CPI, CPA, CPC & LTV)
• Tactical experience working across a variety of digital and offline channels
• Experience with Analytics and Product Marketing, ability to collaborate with stakeholders in these teams and across the business both locally and in remote offices
• A strategic mind and can derive insights, recommendations and action plans from qualitative market trends, consumer feedback and large data sets

You'll get...

• Competitive salary, 401k with company match that vests immediately upon participation, and company equity plan based on role
• Generous PTO and parental leave of up to 16 weeks
• Comprehensive health and wellness benefits with options at $0 monthly, effective first day of employment
• Tuition reimbursement for continuing education
• Up to 75% discount on subscriptions to HelloFresh meal plans (HelloFresh, Green Chef, Everyplate, and Factor_)
• Access to 6 different Employee Resource Groups (ERGs) including those for minorities, women, veterans, parents, and LGBTQ+
• Inclusive, collaborative, and dynamic work environment within a fast-paced, mission-driven company that is growing exponentially year over year