Company Overview and Culture
EXL (NASDAQ: EXLS) is a global analytics and digital solutions company that partners with clients to improve business outcomes and unlock growth. Bringing together deep domain expertise with robust data, powerful analytics, cloud, and AI, we create agile, scalable solutions and execute complex operations for the world’s leading corporations in industries including insurance, healthcare, banking and financial services, media, and retail, among others. Focused on creating value from data for driving faster decision-making and transforming operating models, EXL was founded on the core values of innovation, collaboration, excellence, integrity and respect. Headquartered in New York, our team is over 40,000 strong, with more than 50 offices spanning six continents. For information, visit www.exlservice.com.

For the past 20 years, EXL has worked as a strategic partner and won awards in its approach to helping its clients solve business challenges such as digital transformation, improving customer experience, streamlining business operations, taking products to market faster, improving corporate finance, building models to become compliant more quickly with new regulations, turning volumes of data into business opportunities, creating new channels for growth and better adapting to change. The business operates within four business units: Insurance, Health, Analytics, and Emerging businesses.

Role: Senior Portfolio Marketing Manager

Job Description:
EXL is seeking an experienced portfolio marketing manager to develop and implement strategic marketing initiatives that drive growth in data analytics and digital solutions and operations. This role is responsible for buyer personas and journey mapping, global messaging and value propositions, solution launches, acquisition integrations, and the coordination of global content, thought leadership and campaigns that drive awareness and preference for an assigned portfolio of services and solutions.

EXL is a global analytics and digital solutions company that partners with clients to improve business outcomes and unlock growth. Bringing together deep domain expertise with robust data, powerful analytics, cloud, and AI, we create agile, scalable solutions and execute complex operations for the world’s leading corporations in industries including insurance, healthcare, banking and financial services, media, and retail, among others. Focused on driving faster decision-making and transforming operating models, EXL was founded on the core values of innovation, collaboration, excellence, integrity and respect. Headquartered in New York, our team is over 39,000 strong, with more than 50 offices spanning six continents. For more information, visit www.exlservice.com.

Essential job responsibilities include:

• Own the market-facing portfolio architecture, GTM processes and solution launches for designated service lines within EXL, in collaboration with business and sales leadership.
• Create global messaging and value propositions for the designated service lines and drive adherence to key messages across the broader market-facing teams.
• Develop the marketing strategy and associated global campaigns, content, and thought leadership for the designated service line, working with a cross-functional marketing team to execute, with the goal of generating qualified leads resulting in new pipeline opportunities, building brand awareness, and establishing EXL as a thought leader in the market.
• Identify and segment target audiences, develop buyer personas, and align campaign tactics to the buyer journey, including web and SEO/SEM.
• Support acquisitions and manage integration of acquired company solutions into the portfolio.
• Uncover and use customer references stories to enhance customer perception across the engagement cycle
• Enable sellers with messaging, value props, content and tools to enable client conversations.
• Leverage data and generate insights to optimize marketing efforts in a timely, agile fashion.
• Assist in developing public relations efforts including press releases, media pitches and interviews
• Plan and manage marketing budget allocated to supported service lines

Requirements:

• Relevant business / marketing degree
• 5+ years of experience in portfolio/product marketing or a related marketing role
• Previous experience marketing data and analytics solutions, AI and digital technologies, and/or B2B consulting services preferred
• Experience collaborating with matrixed teams of stakeholders across business and marketing funtions
• Strong understanding of the B2B product marketing discipline, including the pragmatic marketing framework, market segmentation, competitive positioning, buyer journeys, and buyer personas
• Demonstrated success driving demand through omni-channel campaigns and account-based marketing strategies
• Understanding of content marketing strategies, and a demonstrated ability to lead messaging and content development
• Some knowledge of media, analyst or influencer relations experience desired
• Some knowledge of campaign lead flow and marketing automation tools, such as Marketo, HubSpot, SalesForce, etc.
• Understanding of SEO/SEM and how to glean insights to improve performance and outcomes
• Understanding of campaign performance metrics and success parameters
• Strong written, verbal and interpersonal communication skills

EEO/Minorities/Females/Vets/Disabilities

Please be aware that EXL requires all employees to be vaccinated for COVID-19. This position will require the successful candidate to obtain and show proof of a vaccination. EXL is an equal opportunity employer, and will provide reasonable accommodation to those individuals who are unable to be vaccinated consistent with federal, state, and local law.

Base Salary Range Disclaimer: The base salary range represents the low and high end of the EXL base salary range for this position. Actual salaries will vary depending on factors including but not limited to: location and experience. The base salary range listed is just one component of EXL's total compensation package for employees. Other rewards may include bonuses, as well as a Paid Time Off policy, and many region specific benefits.

Please also note that the data shared through the job application will be stored and processed by EXL in accordance with the EXL Privacy Policy.


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