Purpose:

Under general supervision, the Social Media Coordinator creates dynamic and original digital content to tell the library’s story, cultivate an audience and engage patrons across all social media platforms.

This is a mostly remote position with occasional on-site hours for meetings and content generation.

Essential Position Functions

• Creates a comprehensive vision and voice for the library’s social media presence
• Develops creative, engaging, shareable, content-driven stories, photo/video, and copy
• Produces the library’s digital content from start to finish
• Uses proven abilities to develop creative original content to tell the library’s story through social media channels
• Combines demonstrated social media skills with knowledge of the Library and community to bring the library’s unique voice to life and build awareness of our services, collection and programs
• Invents online strategies to grow brand presence and increase followers
• Identifies relevant trends, news, influencers and other opportunities in the social media space, helping to increase awareness and amplify the library’s voice
• Develops and grows the library’s presence and reach across social platforms, including Twitter, Instagram, TikTok, Facebook, YouTube, LinkedIn, etc.
• Manages content calendars for social media and other appropriate digital channels
• Works with other members of the community relations team to develop integrated content for use in both print and digital formats
• Works collaboratively across departments and buildings to develop appropriate content
• Understands and responds to analytics to ensure effectiveness and efficiency of content across all channels
• Monitors and responds to social media comments, questions and feedback in a timely manner
• Keeps current with emerging digital media behavior, trends and technologies
• Attends programs, special events, meetings and serves on committees

Education, Training and/or Experience

• Bachelor’s degree in marketing, public relations or related field
• A minimum of 3-5 years of digital marketing and content management experience

Knowledge, Skills, Abilities and Personal Characteristics

• In-depth knowledge of social media platforms and strategies for boosting engagement
• Strong interpersonal communication skills
• Proven creative ability with exemplary video and other storytelling skills
• Strong written and verbal communications skills
• Ability to work accurately with attention to detail
• Knowledge of desktop publishing and graphic design software
• Proficiency with image and video editing software (Canva, Adobe Creative Suite)

Please upload a cover letter and share any relevant examples/designs from a social media campaign you created.