Since its founding over 80 years ago, Krispy Kremes focus has remained the same - making fresh, premium quality doughnuts inspired by their founders original recipe. The brands iconic Hot Light lets guests know when doughnuts are being made fresh in shop so they can enjoy hot doughnuts fresh off the line. To make Krispy Kremes in-shop experience even sweeter, many shops across the globe feature the brands one-of-a-kind doughnut theatre, an immersive, interactive experience through which guests can see Krispy Kremes melt-in-your-mouth doughnuts being made right before their eyes.

As the Sr. Marketing Manager of CRM and Loyalty, you will grow our relationship marketing capabilities, create relevant, multi-channel customer communications, and ultimately drive incremental growth to the business. The ideal candidate is a marketing-minded individual who understands technology architectures. This position will frequently interface with cross-functional colleagues and possess the ability to both comprehend and communicate technological concepts. Leadership will look to this position to strategize and execute best-practice initiatives that fully leverage the Krispy Kreme suite of digital communication channels.

Here's a Taste of What You'll Be Doing:

• Lead the strategy, development, and execution of loyalty marketing and CRM initiatives to optimize acquisition, retention, win-back, personalization, and promotional strategies.
• Oversee the development, execution and analysis of Loyalty campaigns, including offer management and communication, member segmentation, and behavior-based and transaction-triggered messaging.
• Analyze customer data, defining actionable segments and creating targeted lifetime and tracking incremental value of program members.
• Use data-backed measurement and analysis to constantly test, refine and scale campaigns.
• Own relationships with digital counterparts partnering with them to develop engaging communications to convert and retain qualified customers through Krispy Kremes social networks and email lists.
• Work closely with marketing colleagues to integrate Loyalty seamlessly into a single, cohesive marketing and activation calendar.
• Identify potential usability and feature enhancements to Krispy Kremes Rewards consumer touchpoints (e.g. web, app, in-store) and work with Digital and IT teams to evaluate ROI and phased feature/functionality implementation roadmap.
• Work with Company Shop and Franchise Operations to vet and communicate Loyalty programs and offers, providing business and customer relationship rationale and ROI expectations.
• Monitor competitor CRM and Loyalty programs, testing and adopting best practices to continuously improve program performance and value.
• Partner with Training and Operations to implement Loyalty program and support executional excellence.
• Manage the duties and professional development of a CRM Marketing Associate.

Your Recipe for Success:

• Bachelors degree (advanced degree a plus)
• 5 years of CRM and/or Loyalty marketing, particularly multi-channel.
• Well versed in CRM and Loyalty Marketing lexicon and KPIs
• Adaptable, analytical thinker who can work both strategically as well as in a hands-on/executional capacity
• Self-motivated and independent, with the ability to influence others without direct control
• Excellent oral and written presentation skills
• Strong ability to manage simultaneous project streams
• Managerial experience with a proven history of employee development

Other Desirable Skills and Experience

• Experience in a QSR or retail business
• Thrives in fast-paced, evolving company environment
• Innovative thinker who looks beyond immediate competitive set for inspiration and ideas
• Can function efficiently in an office or remote settings

*Ability to efficiently work in a hybrid (remote and in-office) environment*

Benefits

• Comprehensive benefits (medical, vision, and dental insurance)
• Employee discount program
• 401K plan
• PTO and dream days
• Company events
• Education Reimbursement
• Hospital Indemnity Insurance
• Adoption Assistance
• Life Insurance
• FSA/HSA Plans
• Pet Insurance

Krispy Kreme is an iconic, global brand that has offered the highest-quality doughnuts and great-tasting coffee since it was founded in 1937. Today, Krispy Kreme operates as a public company traded under the ticker symbol, DNUT, on the Nasdaq Global Select Market. Krispy Kremes over 1,600 shops can be found in 33 countries across the globe. Of these locations, the brand owns and operates 307 shops in the United States and Canada, 239 in Mexico, 125 in the UK and Ireland, 52 in Japan, and 38 in Australia and New Zealand, with the remaining locations run by franchise partners largely in the international market. In addition, Krispy Kreme doughnuts can be found in approximately 12,000 grocery, convenience, and mass merchant stores in the U.S.