VP, Sales Job at Rhone Apparel, Inc.
About the Company:
Founded in 2014 by brothers Nate & Ben Checketts, Rhone is a premium men's wellness brand that creates best-in-class performance-driven apparel that is engineered for an active lifestyle. Rhone is dedicated to using their platform and products to address and discuss the complex issues that modern men face. From raising awareness around the mental health crisis to building mutually supportive communities to providing men with practical tools and resources to navigate relationships, Rhone seeks to support men while providing them with versatile clothing for every aspect of their daily routine. Currently, Rhone has more than ten retail stores across the U.S., all of which are used for building community through various initiatives such as the brand's signature
Mind & Muscle events. Rhone is also sold in all Equinox locations, and available nationwide at Nordstrom, Bloomingdale’s, Dillard’s, SCHEELS, select CorePower Yoga locations, and more than 350 gyms and specialty stores across the country.
About the role:
Leading the wholesale channel, the VP of Sales will be responsible for establishing and executing strategies to develop high growth and premium presence in North American wholesale distribution, including traditional and non-traditional distribution in specialty accounts such as gyms, clubs, and other strategic partnerships. This leader is responsible for building a multi-year accelerated growth strategy and managing the full P&L for this channel, with an emphasis on building partnerships and a high-performing team. The ideal candidate is experienced in and passionate about the apparel space and is equally talented at working with numbers and people. They must have a proven track record of growing a business/brand and achieving results, with a command for forecasting and managing plans to ensure sell-in success and healthy sell-thru.
What you’ll do:
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Create, manage, and iterate a comprehensive market strategy by channel and territory, including sales targets, prioritization and sequencing, organization structure, and incentive structures.
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Liaise with CGO and CFO team to align on sales targets and timing by channel as well as individual account executives. Oversee and manage budget and full P&L.
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Partner with the merchandising team to curate product lines, proper assortments, and categories to maximize market opportunities.
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Partner with the planning team to provide sales forecasts by style and channel to support inventory planning. Closely align throughout the month on in-season performance to manage impact of any variation to original forecast.
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Collaborate with marketing to develop effective key account and specialty in store support as well as support at trade shows or events.
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Develop strong, long-lasting relationships with our wholesale partners, coordinating strategic top to tops to fully understand their business objectives and drive optimal results for Rhone and partners.
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Closely monitor wholesale weekly selling, sell-thru, and inventory KPIs, proactively driving growth opportunities and managing risks.
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Lead weekly sales and order book performance meetings with the sales and operations teams to ensure targets are achieved and all operational dependencies are managed.
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Prepare and present on business results to functional partners in weekly Trade meetings.
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Contribute positively to the sales team culture by leading and developing account executives and coordinators. Support account executives in achieving individual sales goals.
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Monitor and understand industry-specific trends and landscapes; identify forces that shift strategic directions.
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In collaboration with CGO, prepare deck materials for quarterly board meetings.
What you’ll bring:
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10+ years of wholesale experience, ideally in men’s apparel, with 4+ years in senior leadership
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Hands on approach with a high sense of urgency, results, and accountability
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Strong business acumen - analytical and critical thinking with a solution orientation
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The ability to motivate, coach, and develop employees and teams with a proven track record of results
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Full knowledge and understanding of Retail math, Open to Buy and a full working Wholesale P&L,
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Strong organizational skills and attention to detail with the ability to successfully navigate competing priorities
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Interpersonal skills and the ability to communicate effectively across all levels of the organization
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Ability to travel and work a flexible schedule
What you’ll get:
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401k Incentive Savings Plan
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Health, Dental, Vision, and other Ancillary Benefits
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Discretionary Time Off Policy
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Generous Holiday Schedule and Summer Fridays
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Flexible schedule and work from home days
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Annual incentive plan
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Travel Reimbursement
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Paid parental leave
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Generous employee discount and semi-annual gift card allotments
Job Type: Full Time
Reports to: Chief Growth Officer
Location: Rhone HQ - Stamford, CT
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