Responsibilities:

· Create regular reports for KCP websites to provide deep dive analysis into site/content performance and learnings, as well as presentations on specific topics for stakeholders

· Compiling and reviewing traffic performance reports by regularly extracting data analysis from Google Analytics

· Work with GA / GTM engineering team members and product managers to outline new tracking opportunities for website analysis

· Reviewing and analyzing KCP website, content strategy and customer-facing applications for areas that can be improved and optimized

· Provide content strategy analysis and insights on keyword research, on-page tactics, and content development/optimization opportunities and gaps for the KCP website

· Assist stakeholders in creating dashboards and learning to obtain and assess data from website or other customer-facing applications/experiences

· Provide traffic and digital experience analysis guidance to digital product managers and content strategists

· Website analysis to help guide leadership to both large-scale website recommendations and suggestions to drive website strategy

· Review website performance with business stakeholders to highlight areas of improvement to increase value

Skills/Experience:

· Bachelor’s degree in field with 2+ years exp. OR Master’s degree in field with 3+ years exp.

· Degree in Communications, Marketing, Information Science / Information Technology, Computer Science with relevant work experience

· Background in data, strong level understands of data science

· 2-3 years of experience in website analytics, experience working with large-scale ecommerce a plus

· Ability to present valid and accurate insights, with strong understanding of reliable measurement and levels of certainty

· Experience with analytics and performance tools: Google/Bing Webmaster Tools, Google Analytics, Search Console, etc.

· Experience utilizing Google Analytics to perform data analysis, build custom dashboards, and perform detailed/segmented reporting

· Ability to accurately analyze data, extract insights, and turn them into actionable recommendations.

· Ability to communicate data-driven insights to both technical and non-technical audiences

· Basic knowledge of digital marketing and inbound lead generation

· Ability to work successfully with cross-functional teams & brands, handling multiple projects and meeting tight deadlines

· Outstanding ability to think creatively, strategically, and identify and resolve problems

· Advanced skills in Excel and PowerPoint.

· Agile project management skills

· Self-motivated, performance and results driven

· Ability to lead through ambiguity and is a creative problem solver

· A team player with high energy

Job Type: Full-time

Pay: $35.00 - $55.00 per hour

Experience level:

• 3 years

Schedule:

• 8 hour shift

Experience:

• website analytics: 3 years (Preferred)
• e-commerce: 2 years (Preferred)
• Digital marketing: 2 years (Preferred)
• Google/Bing Webmaster Tools: 2 years (Preferred)

Work Location: Remote

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