Digital Marketing Specialist - Email Job at AMSOIL

AMSOIL Wisconsin

Join the AMSOIL Digital Marketing team as a Digital Marketing Specialist! This position specializes in the plan, design and execution of email marketing campaigns and communications on the Salesforce Marketing Cloud platform. While this individual may work remotely, a hybrid work arrangement is also available.

Core Responsibilities:
  • Responsible for creating emails, building email lists, and ensuring successful sending of emails using Salesforce Marketing Cloud Email Studio, Journey Builder, and Automation Studio.
  • Responsible for reporting on email performance using Analytics Builder, Google Analytics, and data visualization platforms. Monitor performance regularly and continually seek optimization of email marketing campaigns.
  • Create and update data extensions in support of email campaigns, including multi-step journeys and triggered campaigns.
  • Coordinate the creation of email campaign elements, including but not limited to email body design, body content, graphic design, CTAs, and subject lines in partnership with graphic designers, copywriters, and developers Manage projects to a successful conclusion.
  • Collaborate with business partners and technical resources to execute email campaigns across multiple countries and languages.
  • In partnership with the Director of Web & Digital Strategy and the Digital Operations Manager, ensure email marketing efforts and technical execution conform to US and international spam and privacy requirements.
  • Maintain documentation of email processes related to set-up and execution, triggered or transactional messages, and subscription management workflows.
  • Serve as subject matter expert on email within the Digital Marketing team, educating others on tactics and objectives to achieve desired business results.
Position Requirements:
  • Bachelor’s degree required. Business degree with Marketing focus or related field preferred. Or, equivalent work experience.
  • 5 or more years of related digital marketing experience required, with emphasis in email marketing preferred.
  • Salesforce Marketing Cloud Email Specialist Certification, preferred.
  • Knowledge of HTML and CSS, preferred.
  • Experience executing digital marketing campaigns and understanding digital analytics.
  • Strong project management skills with a strong attention to detail.
  • High attention to detail, critical-thinking and problem-solving skills.
  • Curious and eagerness to learn to stay current on industry trends and tools, and about new trends and new business opportunities.
  • Strong interpersonal and communication skills, both written and verbal.
Preferred Qualifications:
  • Experience managing omni-channel paid media programs for a direct-to-consumer, international ecommerce brand.
Benefits:
  • Paid time off and paid holidays each year
  • Employee bonus program
  • 401(k) with company match
  • Paid life, short-term disability, and long-term disability insurance
  • Competitive health benefits
  • Health savings account (HSA) and flexible savings account (FSA) options
  • Affordable group dental, vision, critical illness, and accident insurance
  • Corporate gym membership
If you have any questions or need assistance with the application process, please email: humanresources@amsoil.com

Equal Opportunity Employer/Veterans/Disabled
AMSOIL is an Equal Employment Opportunity employer. Employment policies and decisions on employment and promotion are based on merit, qualifications, performance and business needs. The decisions and criteria governing the employment relationship with all employees are made in a nondiscriminatory manner, without regard to race, religion, color, national origin, sex, sexual orientation, gender identity, age, marital status, physical or mental disability, medical condition, veteran status or any other factor determined to be unlawful by federal, state or local statutes.


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