Our Opportunity:

Chewy is looking for a customer-centric and data-driven Email Marketing Manager who will help grow and develop the Chewy’s customer lifecycle to join our team based in Dania Beach, FL, Boston, MA, or Seattle, WA. This role will be responsible for the planning, execution, and measurement of promotional email campaigns that increase customer engagement. They will also play a central role in facilitating the optimization and launch of automated email programs, segmentation and personalization strategies, and thought leadership on channel growth.

What You'll Do:

• Implement an email roadmap based on overall life-cycle marketing with an emphasis on email campaigns to drive customer retention
• Run complex A/B and multivariate testing across emails and journeys to determine incrementality and optimal sequencing.
• Deep dive different data streams to ensure correctness of targeting
• Build sensitivity models to size opportunity and risk associated with proposed initiatives
• Work with experimentation team to craft strategic vision and roadmap for automation.
• Leverage CRM data to drive a personalized and contextual experiences to increase customer retention
• Drive continuous improvement across email KPIs including deliverability, engagement rates, conversion rates, opt-out rates, and revenue
• Manage reporting requests and ongoing analyses for campaign performance, key insights, and strategic learnings
• Drive a costumer first approach to all email experiences
• Be knowledgeable on email best practices, technologies, and trends
• Identify target audiences and align them to business objectives

What You'll Need:

• A passion and track record for customer-centric marketing
• 5+ years of email and/or direct marketing experience; ecommerce preferred
• Bachelors degree, Masters a plus
• Data-driven and analytical with strong ability to interpret and identify insights through data
• Hands-on experience designing and implementing campaigns through an enterprise ESP (ideally Responsys)
• Working knowledge of HTML for email (Litmus experience a plus)
• Experience with an email optimization and personalization platforms and project management tools (JIRA) required
• Strong communication skills (verbal and written) with ability to clearly articulate information that influences data-driven business decisions
• Operates independently and efficiently to manage multiple projects and deadlines simultaneously and successfully, without sacrificing attention to detail
• Proven experience in an email management function and outstanding attention to detail
• Be knowledgeable on email best practices, technologies, and trends

Bonus:

• E-commerce or CPG marketing background is a plus
• Knowledge of Responsys, Braze, or other ESP.
• Knowledge of SQL, Tableau and other data analytics tools
• Understanding of incrementality testing, statistical significance, and lifetime value