Fresh Midwest is an exciting new ecommerce company delivering fresh food directly to consumers' homes. Fresh Midwest is a subsidiary of Midwest Foods with over 50 years of wholesale fresh food experience. We are currently hiring for a Marketing Associate to join our team. Please visit our site to learn more: freshmidwest.com

Responsibilities include:

Manage Fresh Midwest’s Social Media:

• Drive social media content, graphics and execution across all platforms including Facebook, Instagram and LinkedIn. Develop strategy and plan for Twitter and Pinterest launch.
• Identify potential new platforms and develop strategy and plan for launch (Next Door, Yelp, YouTube etc.)
• Develop a test and learn approach to continue to advance our social media efforts
• Report social media key metrics on content engagement and overall follower counts
• Identify and partner with Influencers to execute giveaways, cross promotions and content.

Manage the content planning calendar that encompasses the website, emails, social and in-totes:

• Develop copy for emails, social media, website splash pages and offline print
• Direct the creative department on the development of emails and offline print
• Create promotional codes when needed

Manage the cross promotion of products and announcements with partners. This includes restaurants, farms and vendors:

• Identify communication opportunities and coordinate timing, assets and copy for communication in emails, socials, and offline promotion of partner products.

Marketing and Merchandising Plan Development:

• Contribute strategies, ideas and execution to the development of marketing and merchandising plans to drive awareness, trial and repeat purchases
• Work with digital advertising agency to ensure they have assets and information to execute online ads
• Assist with awareness tactics as well as development of loyalty programs including continuity programs, welcome and lapsed programs.

Report on key metrics, track competitive activity and follow trends:

• Track and report key business metrics on a weekly basis for team review, including insights on Google Analytics
• Follow and report on competitive social activity
• Subscribe to competitive emails and visit competitive websites on a routine basis
• Report on trending topics for Fresh Midwest to leverage

Administrative and Facility efforts:

• Assist with customer service calls and emails as needed
• Provide merchandising support including updating product data and descriptions. Take product photos and video as needed.
• Communicate with drivers and selectors with customer or product information as needed

Manage special projects as needed

• Minimum of a Bachelor’s Degree in Marketing or related area with 1-2 years experience
• Knowledge of social media platforms
• Strong leadership skills
• Excellent verbal and written communication skills
• Strong analytic skills. Knowledge of Google Analytics a plus
• Strong problem-solving skills
• Knowledge of Wordpress, Photoshop, and Canva a plus