State Bar of Wisconsin Marketing Specialist (hybrid work environment)

The State Bar of Wisconsin is looking for a creative, tech-savvy, team-oriented individual to join our fast-paced marketing department. The Marketing Specialist will work directly with clients and the marketing team to develop and execute marketing plans and campaigns that support the growth and expansion of our products and services to members, the public, and other audiences. This position is eligible to work from home up to 3 days per week (once trained) while working in the office on Tuesdays and Wednesdays.

Who We Are

The State Bar of Wisconsin is a professional association, created by the Wisconsin Supreme Court, for all attorneys who hold a Wisconsin law license. With more than 25,000 members, the State Bar exists to serve its members and the public by promoting the law and access to justice. We aid the courts in improving the administration of justice, provide continuing legal education and other services for our members, support the education of law students, and educate the public about the legal system. The State Bar of Wisconsin also provides public services -- such as attorney referrals and public education – and supports programs that provide reduced-fee legal assistance for low-income state residents.

What You Will Love

• The people, the culture and a hybrid work environment! We care about our people, our work, and our members. We value work/life balance and offer excellent benefits and flexibility to support our employees and their families. This position is eligible to work from home 3 days per week while working in the office on Tuesdays and Wednesdays.
• Working with a mission-driven organization that acts with integrity, promotes justice, and addresses systemic racism and implicit bias in the legal system.
• The challenge, variety and fast pace. We are a small marketing team, and you will get to do a little of everything.
• The opportunity to learn, be creative, and try new things while having the support of a strong, experienced team.

What You Will Do

• Develop and maintain proactive relationships with internal clients
• Consult with internal clients to develop an understanding of their objectives and define the scope of marketing projects
• Develop effective marketing plans, strategies, timelines, and budgets that meet the objectives of the project
• Work with marketing colleagues to design, execute, and evaluate the effectiveness of marketing and promotional plans
• Implement design standards, key message points, and features and benefits in the creation of collateral material, direct mail promotions, e-marketing, social media, paid search and website content, ensuring consistency in appearance and messaging
• Consult with internal clients to identify opportunities for new product ideas based on market trends

What We Are Looking For

• Degree in marketing or related field or equivalent work experience
• Prefer a minimum of 2 years relevant marketing experience with experience developing, implementing, and evaluating marketing plans
• Strong client orientation and relationship building skills
• Ability to schedule and lead meetings with a diverse range of people
• Proven ability to plan and meet project milestones and tight deadlines
• An understanding of e-marketing, e-commerce, paid search, SEO, and social media
• Strong written and verbal communication skills
• Copywriting and editing skills
• Basic Excel and database knowledge

Compensation and Benefits

A starting salary of $54,000-$61,000, depending on experience, with the ability to grow. The State Bar of Wisconsin offers excellent benefits including:

• 3 weeks of paid vacation per year
• 2 weeks of paid sick time per year
• Excellent and low-cost health and dental insurance
• Fully paid life and long-term disability insurance
• 10 paid holidays plus 2 personal days
• Volunteer time off
• Hybrid work schedules and flexibility
• 8% 401(k) contribution!!
• The State Bar is also a “qualified employer” for the federal Public Service Loan Forgiveness Program.

How To Apply

To apply, visit www.wisbar.org/careers to upload your resume and cover letter, including salary expectations. This position will be posted until it is filled but priority will be given to applicants who submit early, so don’t wait. Apply today!

The State Bar of Wisconsin is committed to diversity, equity and inclusion and seeks to create a supportive, welcoming environment for all. We hire great people from a wide variety of backgrounds, because it's the right thing to do and it makes us stronger. Candidates who share these values and reflect the rich diversity of our community are encouraged to apply.

Job Type: Full-time

Pay: $54,000.00 - $61,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee assistance program
• Flexible schedule
• Flexible spending account
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Professional development assistance
• Retirement plan
• Vision insurance

Schedule:

• 8 hour shift
• Monday to Friday

COVID-19 considerations:
We require all employees to either be vaccinated or conduct weekly COVID-19 testing.

Work Location: In person

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