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Sr. Dir., US Marketing Immunology (launch product Rheumatology)

Role & Function

Sobi is seeking a passionate, patient-centric, talented marketer for the role of Senior Director, US Marketing for the upcoming launch of a Phase 3 asset. You will play a critical role in developing and executing the pre-launch and launch strategies for this asset. You will lead cross-functional teams to develop disease and brand marketing, leveraging expertise in disease-state strategy, market and patient segmentation, and brand promotion. The ideal candidate will have a proven track record of successfully launching and promoting therapies in the rheumatology space.
This role will start as an individual contributor but as we move closer to launch will lead a team of 2-3 marketers.
This role is flexible on location, with a preference near Waltham, MA and Raleigh, NC. #Li-Remote

Key Responsibilities

• Pre-launch:
  • Act as U.S. Brand Launch Lead responsible for marketing and commercial success of the launch
  • Lead and develop the overall U.S. disease state strategy and campaign for chronic refractory gout, including market research, competitive analysis, and key stakeholder insights
  • Develop the initial U.S. brand promotion strategy, positioning, core message concepts and campaigns for a Sobi product, in close collaboration with cross-functional partners, that are aligned with the overall disease state strategy and Sobi values
  • Develop and execute pre-launch professional education initiatives and market shaping, including unmet need awareness, speaker training, and KOL engagement, to build awareness and excitement for the upcoming launch of a Sobi product
  • Conduct market research to understand the unmet needs of HCPs and patients in the chronic refractory gout space, and use insights to inform the plan
  • Execute commercial advisory board meetings to support disease and market insights to inform launch plan
  • Partner and align with cross-functional and global partners to establish launch readiness milestones and timelines, ensuring all aspects of the launch plan are executed on time and within budget
• Post-launch:
  • Lead branded marketing efforts for a Sobi product candidate asset in the U.S., including all HCP and Patient marketing efforts, field materials, conferences, meetings and events
  • Lead development, creation and implementation of branded omni-channel HCP and patient promotional initiatives
  • Identify and address drivers and obstacles to brand adoption among target HCPs and Patients to inform brand strategy and franchise planning
  • Develop, refine and evolve core disease and promotional campaigns for HCPs and patients that correspond to brand needs and market insights
  • Collaborate with field teams to identify best practices and uncover needs/trends and build relationships to improve consistency of brand strategy execution
  • Partner with analytics and market research to distill insights, validate business opportunities, optimize marketing mix, and monitor return on investment (ROI) of marketing programs
  • Think holistically about the business and closely monitor performance against key metrics, taking accountability for driving success of initiatives over the long-term in a competitive market
  • Lead all national congress participation, including contracting, booth design, and internal coordination
• Additional:
  • Drive and support development of key meetings, such as Launch and National Sales Meetings
  • Cultivate strong relationships and drive collaboration with all cross functional partners including sales, global commercial, regulatory, legal, analytics, market research, competitive intelligence, patient advocacy, patient services, field reimbursement, medical affairs, and market access
  • Manage vendors and marketing budget
  • Collaborate to create and implement strategies with the Immunology Leadership Team both in North America and Global team

Qualifications

• Required Qualifications:
  • Bachelor’s Degree in relevant field; preferably in business, marketing or the sciences
  • 12+ years of relevant pharmaceutical/biotech industry experience, including 5+years in marketing roles of increasing scope and people management responsibility
  • Prior launch experience, including leading core marketing startegy and execution for launch
  • Demonstrated experience establishing cross-functional project objectives and tactics
  • Ability to navigate and be successful in a fast-paced, results-driven environment, managing through ambiguity
  • Self-starter who functions well both independently or within a team. Demonstrated ability to lead without authority
  • Strong project, vendor, and agency management track record, including resource allocation and fiscal management
  • Experience in managing complex projects through Legal, Medical and Regulatory Approval
  • Strong communication and interpersonal skills with the ability to influence across functions and levels
  • Experience managing small or large teams of direct reports, and ability to influence without authority in a matrixed environment

• Preferred Qualifications (not required):

• MBA in relevant field
  

  • Experience working in Rheumatology
  • Experience working in a buy and bill access environment
  • Experience in HCP and Patient Marketing, Digital Marketing, Market Access, or Insights roles
  • Rare disease experience
• The base salary pay range for this role is $207,000-$270,000 annually. Actual pay for this position will take into account factors such as experience and location. In addition to a base salary, this position is also eligible for a competitive 401k match, short and long-term incentives, medical, dental, vision, STD/LTD and life insurance benefits, in addition to other health and wellness programs and offerings.

Personal attributes

In addition, you must demonstrate behaviors in line with Sobi's core values: Care, Ambition, Urgency, Ownership and Partnership.

Location

The position will be based in United States.

Reporting to

VP, Head Immunology

Sobi is an affirmative action and equal opportunity employer. Disable/Veterans.
If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access this website to apply for a vacancy as a result of your disability. You can request reasonable accommodations by sending an email to irina.conc@sobi.com

For the safety of our employees and all individuals with whom we interact professionally, Sobi North America requires all new hires in the U.S. to be fully vaccinated for COVID-19 with proof of vaccination status. We will consider requests for reasonable medical or religious accommodations, as well as any state-specific exemptions, as required by applicable law.

If you are interested in being considered for this role, then please attach an updated copy of your resume (as a MS-Word or PDF file) while submitting your application.

Why Join Us?

We are a global company with around 1,500 employees in more than 30 countries, and are committed to the societies where we operate. With a deeply skilled management team directing our day-to-day wins, and a Board with a stellar track record, we’re ready to take on the world’s diseases, ailments and adversity. Our people believe they have the power to make a positive impact in others’ lives because that’s exactly what we do here. If you’re seeking a career that taps into your talents in a way that makes the world a better, healthier place, we just may have a job for you.

We know our employees are our most valuable asset, and our culture conveys that. We offer a competitive benefits package, to support the health and happiness of our staff.

Sobi Culture

At Sobi, we refuse to accept the status quo. This is because we have witnessed first-hand the challenges facing those affected by rare diseases, and have used this knowledge to shape our business to find new ways of helping them.

As a specialized biopharmaceutical company, we are dedicated to rare diseases. And we see this focus as a strength. By effectively turning our research into ground-breaking treatments, we help make medicine more accessible and open up more possibilities for patients and more opportunities for those caring for them.

This has been our approach since day one, but we know we can’t change the world of rare diseases on our own. Accomplishing this requires strong partnerships with patients, partners and stakeholders across the entire value chain.

Together, we define how our business can create solutions that serve the needs of those affected by rare diseases while facilitating sustainable growth.

An Equal Opportunity Employer

Sobi is an Equal Opportunity Employer and prohibits discrimination and harassment of any kind. All employment decisions at Sobi are based on business needs, job requirements and individual qualifications, without regard to race, color, religion or belief, national, social or ethnic origin, sex (including pregnancy), age, physical, mental or sensory disability, HIV Status, sexual orientation, gender identity, protected veterans and/or expression, marital, civil union or domestic partnership status, past or present military service, family medical history or genetic information, family or parental status, or any other status or protected groups by the laws or regulations in the locations where we operate.

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