Your Role

We are looking for a paid acquisition leader to help scale O Positiv SEM marketing channels and grow our SEO efforts. This individual will have demonstrated success in driving traffic, customer growth, and revenue while achieving CAC and scale targets. The role will own the process start to finish for crafting strategy, development, testing frameworks, execution, and analysis of performance marketing plans, including organic and paid campaigns. Responsibilities will include optimizing campaign performance, coordinating new campaigns & creatives, and allocating budgets, and overseeing an effective content engine and technical efforts for SEO.

We are looking for someone who is hyper-analytical and data-obsessed, with a positive, entrepreneurial spirit. The ideal candidate can manage and own the performance of SEM and content acquisition channels, is able to work with multiple stakeholders, and can ensure all projects are executed within deadlines. As the Senior Manager, Search you'll be responsible for staying on top of industry trends and making data-informed decisions to deliver against sharp KPIs. The ideal candidate thrives in a fast-paced environment and startup culture, and is excited to set and meet aggressive goals.

The Senior Manager, Search reports to the Chief Brand Officer and will work cross-functionally within the organization to further expand marketing efforts and develop our product and brand.

Responsibilities and Duties

• Build new and optimize existing campaigns across all Google Ads properties, including Shopping, Search, Display, Discovery, and YouTube as well as Bing Ads.
• Test various bidding tactics, campaign structure, creative, and data-driven campaign strategies to continuously improve and refine performance
• Run a content engine to raise O Positiv's domain ranking and successfully acquire customers from organic search
• Create and manage effort calendar based on department objectives and goals.
• Communicate accurate and timely daily results to leadership.
• Identify trends and insights to track, monitor, and optimize performance against key KPIs.
• Troubleshoot and solving technical issues including feed management and data tracking.
• Collaborate with internal teams and external partners to optimize performance.
• Remain up to date on industry best practices and new developments.

Qualifications and Skills

• Experience:
  • 3-5 years required experience in a Search Engine Marketing (SEM) and managing a high volume of campaigns
  • Experience or excitement around growing SEO efforts
  • Data-driven with strong Excel, analytical skills, and proficiency with Google Analytics required.
  • Budgetary experience including proven optimization for strong ROI required.
  • Bachelor's Degree

• Interpersonal:
  • Strong leadership & communication skills: listen, mentor, and teach by example
  • Ability to manage multiple moving pieces
  • Strong time management and prioritization skills
  • Adaptable to new social platforms and advertising technologies
  • Thoughtful and self-reflective, willingness to learn
  • Team-player, hard-working, organized, and goal-oriented
  • Excitement for startups and building from the ground up

• Additional Preferred Experience and Skills:
  • Startup and/or e-commerce experience is a plus
  • Passion for e-commerce, consumer retail and/or digital marketing is a plus

Hours and Compensation

The anticipated base compensation range for this role will be $80k - $120k. Compensation will be commensurate with the candidate's experience and local market rates.

• Job Type: Full-time preferred
• Pay based on prior experience

Benefits & Perks

• Flexible PTO, Sick Days, and Wellness Days
• Monthly Social Hours
• Medical, Vision, and Dental Coverage
• An environment of collaboration, high performance, & respect amongst all employees and managers

Position will be based in our office in Santa Monica, Los Angeles County, CA

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